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10. Merchandising Tips
Space within a pharmacy should be well-planned in a flexible layout that be can easily adapted as products and services change. The introduction of new products in the bowel health categories suggest that this arena will continue to expand. Consider having a dedicated Bowel Health fixture in an area of the pharmacy that will provide discretion for customers who are likely to be embarrassed about the symptoms they are suffering from. This will encourage a more open conversation with customers, in situations where discussion in a private consulting area is not necessary or unavailable. Make use of educational materials for customers on bowel conditions as some people may be too embarrassed to seek advice directly from the pharmacist and would prefer to find out more about a condition in the first instance. Websites are popular resources that many people will turn to for advice, so ensure you provide customers with details of useful online resources.
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